There’s a growing conversation about soft skills, and the need for them if we’re not only to thrive in turbulent times, but also to stay alive in the world of work. They are becoming the critical factor in determining who gets the job.
But do parents realise?
Do they know that their children aren’t getting an education that includes skills that are essential — personally and professionally - in C21st? For example, according to a survey by AXA, less than 1% of parents think creativity is a key skill for a successful working life. This contrasts with the 80% of CEOs in an Adobe study who said creativity is “critical to economic growth”.
In countries where soft skills are understood and included in education, standards are soaring. These countries top the educational league tables, and their young people are being properly prepared for adulthood.
Parents in the UK are concerned about educational standards.
Some know about the need for soft skills.
Hopefully they’ll spread the conversation to others.


